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Wearing on the sleeve: Parties get creative with trendy merchandise to woo Delhi voters

Delhi is in the midst of an intense election season and political workers are flaunting their allegiances, sporting creatively designed merchandise with quirky catchphrases and one-liners to attract voters’s imagination. The Aam Aadmi Party, the BJP, the Congress and other smaller players, all are trying to outdo each other as merchandise messaging gets sharper, wittier and personal in appeal.

There are winter-friendly hoodies and colorful stoles, t-shirts and scarfs, funky sunglasses and key chains, custom-made car flags and cutouts, pens and posters, and even mousepads. Anything that can be leveraged is being leveraged.

“These unique items, adorned with party logos and slogans, are not just tools of promotion but also a way to engage supporters in a more personal and vibrant manner,” said a leader.

The Aam Aadmi Party’s hoodies and stoles come in their signature blue and yellow.

“These feature the face of party’s national convenor Arvind Kejriwal on the front and the party logo on the back, instantly making them stand out,” said Vikram, a key supplier of political merchandise, based in Sadar Bazar.

The AAP has also ordered customised accessories like keychains, wristbands, badges, and car flags.

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