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A global economic powerhouse in the making

Emerging markets have always been a magnet for global investors, offering high returns alongside inherent risks. Africa, a continent rich in diversity and potential, exemplifies this dynamic. Characterised by rapid population growth, abundant resources, and improving connectivity, Africa is increasingly being recognised as a global economic powerhouse in the making. With a GDP growth of 4 per cent between 2000 and 2018 and a projected rebound to 4.3 per cent by 2025, the continent’s economic narrative is both inspiring and challenging.

Africa’s economic landscape is complex. The continent faces structural challenges like corruption, inadequate infrastructure, and political instability. Global shocks, including the COVID-19 pandemic, geopolitical tensions like Russia’s invasion of Ukraine, and climate-related disruptions, have tested the resilience of African economies. However, these hurdles have not dampened the continent’s growth trajectory. By 2050, Africa’s population is projected to reach 2.5 billion, creating a significant youth bulge and a rapidly expanding consumer market. Household consumption reached $1.4tn in 2015 and is expected to climb to $2.5tn by 2030.

The African Continental Free Trade Area, set to establish a single market for goods and services by 2030, underscores the continent’s commitment to economic integration. This agreement could unlock access to a market of 1.7 billion people, providing a robust foundation for trade and investment.

In terms of how technology is reshaping Africa’s market landscape, mobile connectivity and fintech are leading the charge. Over the past two decades, affordable mobile phones and expanding network coverage have brought millions online. As of 2023, mobile internet adoption in Sub-Saharan Africa exceeded 28 per cent, processing transactions worth over $1tn annually. It is clear that this digital revolution has propelled the fintech sector, which was valued at over $3bn in 2023.

Fintech startups have revolutionised financial inclusion, enabling millions to access banking services, transfer money and secure credit. They also address cross-border trade challenges, aligning with AfCFTA’s goals. But beyond fintech, sectors like e-commerce, health, and education are also witnessing transformative innovations.

However, challenges persist. Limited access to electricity, inconsistent policies, and a shortage of technical skills remain significant barriers to scaling technological solutions. As we proceed, addressing these gaps is crucial to realising Africa’s potential as a global innovation hub.

Africa’s renewable energy sector holds immense promise. With 10 terawatts of solar energy potential, 350 gigawatts of hydropower, and significant wind and geothermal resources, the continent is well-positioned to lead the global energy transition. However, energy access remains a pressing issue, with over 600 million Africans still lacking electricity.

Countries like Ethiopia, Morocco, and South Africa are pioneering renewable energy projects. Morocco’s Noor Ouarzazate Solar Complex, one of the world’s largest, exemplifies the continent’s commitment to harnessing solar power. Ethiopia’s Grand Renaissance Dam and South Africa’s wind energy initiatives further highlight the potential for renewable energy to drive economic growth.

Investments in renewable energy infrastructure can address Africa’s energy deficit while creating jobs and reducing carbon emissions. Moreover, the continent’s abundance of critical minerals like cobalt and lithium positions it as a key player in the global green energy supply chain. To fully capitalise on this potential, African countries must focus on refining raw materials domestically, enabling them to capture more value and reduce reliance on exports.

When it comes to agriculture, it remains the backbone of Africa’s economy, employing 60 per cent of its population and contributing 23 per cent to its GDP. With 65 per cent of the world’s arable land, Africa has the potential to become a global agricultural powerhouse. Leading producers like Nigeria and Kenya are significant contributors to international markets for cocoa, coffee, and tea.

Despite its potential, the sector faces challenges. Only 6 per cent of cultivated land is equipped for irrigation, compared to a global average of 20 per cent. Post-harvest losses due to inadequate storage and transport infrastructure amount to 37 per cent of annual food production. Governments must invest in irrigation, fertiliser access, and rural infrastructure to unlock the sector’s potential.

Agritech innovations are making a difference. Platforms that connect farmers to urban markets and provide mechanisation solutions need more attention from the government and investors. Local processing industries, such as Ghana’s emerging chocolate manufacturing sector, can enhance value addition, ensuring African countries benefit more from their agricultural outputs.

Africa’s natural resources remain a cornerstone of its economic potential. The continent holds 30 per cent of the world’s mineral reserves, including 40 per cent of its gold and 90 per cent of its platinum and chromium. Critical minerals like cobalt and rare earth elements are also essential for green technologies.

Resource-rich countries like Nigeria, Angola, and South Africa must reduce their reliance on raw exports to mitigate price volatility. Botswana’s success in leveraging diamond revenues for infrastructure and education provides a model for resource-based industrialisation. By investing in downstream industries, African nations can maximise the value of their natural resources and strengthen their economic resilience.

Looking ahead, Africa’s emerging markets are a compelling mix of opportunities and challenges. The continent’s resilience and commitment to reform and innovation make it an attractive destination for investment. However, realising Africa’s potential requires addressing structural challenges, fostering transparent practices, and leveraging public-private partnerships.

Investors who embrace the complexities of Africa’s economic landscape stand to gain significantly. As history has shown, markets perceived as risky often yield the highest returns. Africa, with its abundant resources, youthful population, and transformative innovations, is undoubtedly the market of the future.



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