Robert Pattinson is learning to embrace ‘romanticism’ of Dior

22 January 2025

Robert Pattinson has learned to embrace the “romanticism” of his Dior role.

Robert Pattinson is embracing the ‘romanticism’ of his Dior partnership

The 38-year-old actor has been working with the iconic brand for over a decade, and he’s “grown” after initially pushing back against the cliches of other fragrance campaigns.

He told Vanity Fair magazine: “I was very clear about what I wanted to do on the first [campaign] because I really knew what I didn’t want to do: a looking-into-the-camera, heyyy sexy fragrance thing.

“So it has this energy where you’re fighting against it. I’ve kind of settled into it a little bit more, so I guess there’s more sensuality.

“It feels more grown. There’s a romanticism to it, which is sort of quite sweet.”

However, he admitted he still can’t “convincingly” talk about fragrances even after his work with the brand.

He added: “I’ve literally got press notes for this, and I can’t do it. I can’t convincingly say it.

“Even when I was saying it to Francis [Kurkdjian, Dior perfume creation director] behind the scenes, to have someone who has such an educated talent and deep understanding of scent saying, ‘What do you think it smells like?’

“I’m like, ‘Well, I think it smells like….” And he is like, ‘What are you talking about? That’s not even slightly what it smells like. [Laughs]'”

Robert did offer some thoughts about the new Dior Homme campaign, and how he feels about the “new scent”.

He said: “But what I like about this new scent is that there’s a closeness to it.

“I’m not really that into having a scent where as soon as you walk into a room, everybody’s like, oh, you’re wearing a fragrance.

“There’s something about this which combines with your natural scent as well. It’s not massively obtrusive. It’s more of an aura thing.”

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