From ‘chhota sa sapna’ to ‘industry revolution’: Aman Gupta celebrates HUL’s Minimalist acquisition, calls it ‘a big win for India’s D2C ecosystem’ – Trending News

Entrepreneur Aman Gupta has praised Hindustan Unilever Limited’s (HUL) acquisition of a 90.5% stake in the popular beauty brand Minimalist for Rs 2,955 crore, calling it a “big win for the entire Indian D2C (direct-to-consumer) ecosystem.” 

Gupta, co-founder of boAt Lifestyle, took to social media platform X to celebrate the landmark deal, highlighting its significance for both investors and founders in the growing Indian direct-to-consumer sector.

“From – ek chhota sa sapna, ek disruptive idea, aur bohot saari mehnat.. To – The Largest exit, ek industry revolution, aur bohot saari inspiration D2C brands are no longer “just” challengersm,” said Aman Gupta on Minimalist Acquisition. 

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HUL’s acquisition of a 90% stake in Minimalist for ₹2,955 crore is a BIG BIG WIN for the entire Indian D2C ecosystem!

* 10x return to investors
* Largest all-cash D2C acquisition
* Founders held 60% stake will make more than 1000 Crore
* Built NOT from Delhi, Mumbai Or…

— Aman Gupta (@amangupta0303) January 22, 2025

His remarks underscore the rapid rise of Minimalist, a homegrown brand that has carved a niche for itself in the competitive beauty industry. “This is a massive milestone, with a 10x return to investors and the largest all-cash D2C acquisition in India,” Gupta wrote in his post on his social media. “The founders held a 60% stake will make more than Rs 1,000 crore.” 

Gupta further emphasised the unique success story behind Minimalist’s rise. “Built not from Delhi, Mumbai, or Bengaluru, but Jaipur,” he remarked, celebrating the brand’s roots in a tier-two city. He pointed out how the brand’s success reflects the shifting dynamics of India’s D2C ecosystem, where businesses are increasingly flourishing outside the country’s traditional metros.

HUL acquires skincare brand minimalist

HUL’s acquisition of Minimalist is seen as a strategic move to strengthen its presence in the premium beauty and skincare segment. The acquisition is expected to accelerate HUL’s transformation journey in the beauty and wellbeing market, positioning the company for greater growth in high-demand spaces. 

The deal, which gives HUL control of 90% of Minimalist for Rs 2,955 crore, is a testament to the growing potential of Indian startups and the expanding appeal of D2C brands that cater directly to consumers through digital platforms.

Minimalist, known for its innovative and active ingredient-led products, has captured the attention of both consumers and investors alike, making this deal a noteworthy milestone in the Indian D2C landscape.

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