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New Delhi: Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has announced a reduction in milk prices by Re1 per litre for one-litre packs across India.

The reduction in prices is applicable only to one-litre packs, aimed at encouraging consumers to purchase larger quantities.

“We have reduced the prices of one-litre packs by Re 1 per litre across India,” said Jayen Mehta, Managing Director of GCMMF.

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“This is to encourage consumers to buy larger packs of milk and get an incentive for the same,” he added.

In Delhi, the price of Amul Gold milk has been reduced to Rs 67 from Rs 68 per litre, while the price of Amul Taaza has dropped to Rs 55 from Rs 56 per litre.

GCMMF reported an 8 percent increase in turnover, reaching Rs 59,445 crore during the 2023-24 financial year. The cooperative is optimistic about its future, with Mehta expressing confidence in achieving double-digit revenue growth this fiscal year due to strong consumer demand.

During the last fiscal year, GCMMF handled an average of 310 lakh litres of milk per day and has an annual milk processing capacity of approximately 500 lakh litres.

World’s largest farmer-owned dairy cooperative

GCMMF is the largest farmer-owned dairy cooperative globally, representing 36 lakh farmers across 18,600 villages in Gujarat. Its 18 member unions collectively procure 300 lakh litres of milk daily.

Additionally, GCMMF ranks 8th among the top 20 dairy companies worldwide in terms of milk processing capacity, according to the International Farm Comparison Network (IFCN).

Beyond the domestic market, GCMMF exports dairy products to around 50 countries. Last year, the cooperative expanded into the United States with the launch of four fresh milk variants, targeting the Indian diaspora and Asian population.

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