Ogilvy Group India and Mondelez India win big at Effie India Awards 2024, ET BrandEquity

Agency of the year: Ogilvy Group IndiaThe Advertising Club (TAC) India hosted the 24th edition of the ‘Effie India Awards 2024’. Mondelez India Foods was adjudged as the Effie Client of the Year, while Ogilvy Group India was named Effie Agency of the Year.

The coveted Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’.

The Effie India Awards hold a unique distinction, as the recognition stems not only from peers within the advertising industry but also from clients and academicians alike, celebrating creativity, strategy, and effectiveness from all perspectives.

The awards garnered 1,152 entries from 75 agencies, reinforcing Effie India’s status as the second-largest Effie globally in terms of participation.

With 486 jury members, including 254 marketing professionals, spent their invaluable time and insights for the rigorous judging process spanned Mumbai, Delhi, and Bangalore, ensuring the highest standards of evaluation for this year’s campaigns.

Speaking at the Effie, Rana Barua, president, president, The Advertising Club and group chief executive officer, Havas India, South East and North Asia (Japan and South Korea), Havas Group – India said, “The Effie India Awards exemplify the power of strategic creativity and impactful storytelling. This year, with over 1,152 entries and an extraordinary level of participation, the awards continue to set benchmarks for the industry. Congratulations to all the winners for their innovative campaigns that resonate deeply with audiences and drive measurable impact. These awards reflect the collaborative brilliance of our industry, and I’m proud of what we have achieved together.”

Speaking at the Effie, Mitrajit Bhattacharya, chairperson, Effie India Awards, The Advertising Club and founder and president, The Horologists, said, ” It’s incredible to witness the evolution of the Effie India Awards over the past 23 years. The awards are more than just a celebration, and once again reinforced the power of creativity combined with participation from 75 agencies and an exceptional jury of 486 experts. It’s heartening to see the industry pushing boundaries and delivering remarkable campaigns that drive tangible outcomes. A heartfelt thanks to the jury and the participants for making this edition one of the most memorable yet.”Elaborating on the awards, Pradeep Dwivedi, co-chairperson, Effie India Awards, The Advertising Club and group chief executive officer, Eros Media World added, “The Effie India Awards have become a cornerstone of the advertising and marketing landscape, bringing together the best minds in the business. Congratulations to all the winners for pushing the boundaries of creativity and strategy. Your work continues to inspire and define the future of brand communication.”

“Winning a Grand Effie is always one of the most rewarding feelings and to win it for ACKO who we have partnered with since its launch is even more gratifying. This win is a testament to our solid partnership with ACKO which enables us to continue creating benchmark work which meets both business and community expectations,” said Rajdeepak Das, chief creative officer, Publicis Groupe South Asia and chairman Leo South Asia.

• Published On Jan 25, 2025 at 09:38 AM IST

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