Alex Sarr & Sabrina Carpenter Front Versace’s “Life is Better in Biggies”

“From Notorious B.I.G. to the extraordinary talent of today, the Biggie community are rebels, groundbreakers, and champions of the true Versace spirit,” Donatella Versace says of its ethos. Recruiting a range of tastemakers and culture shakers who embrace the model’s charismatic message, over the years, the Biggie has become a symbol of individuality and self-expression that offers a sense of belonging to the Versace community.

Continuing to spotlight the groundbreakers in a range of fields, this season, the House enlists Grammy-nominated artist Sabrina Carpenter and NBA star Alexandre Sarr to represent the next generation of the Biggie community.

Speaking on the collection and her appointment, Carpenter says, “I love wearing Biggie sunglasses, they are my go-to accessory for any occasion. They represent so much more than just sunglasses and I am so excited to be a part of this community.” While Sarr’s familiarity with the model makes this a full-circle moment for the athlete, “I’ve seen Biggie sunglasses worn by everyone — my NBA teammates, friends I’ve made across the globe, business guys and kids playing basketball in the yard. Biggies are for anyone who wants to give and take a bit more from life.”

In a series of portraits taken by photographer Rosie Marks — whose renowned visual style connects with a contemporary audience — the latest campaign captures the talent in the new Biggie styles, sharing an intimate look into their everyday dreams and individuality as well as the bold attitude felt when wearing the iconic model.

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