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LOS ANGELES, Calif. — Streamer and content creator Kai Cenat made waves on the 2025 GRAMMYs red carpet, engaging in a lively conversation with Billboard‘s Tetris Kelly and Rania Aniftos. The interview, which took place Sunday evening at the Crypto.com Arena, offered insights into Cenat’s growing influence in the music industry.
Cenat, known for his massive online following and collaborations with top artists, discussed the evolving relationship between digital creators and the music business. “It’s incredible to see how platforms like Twitch and YouTube have become launchpads for new talent,” Cenat told Billboard. “We’re not just fans anymore – we’re helping shape the future of music.”
The 23-year-old influencer has recently expanded his reach beyond gaming content, partnering with major record labels and artists. His recent collaboration with Universal Music Group has resulted in several viral music campaigns, blending gaming culture with mainstream music promotion.
Billboard’s Tetris Kelly noted the significance of Cenat’s presence at the prestigious awards show. “Having someone like Kai here shows how much the industry has changed,” Kelly said. “He represents a new generation of tastemakers who are redefining how music reaches audiences.”
Rania Aniftos, Billboard’s senior editor, highlighted Cenat’s unique position in the entertainment landscape. “Kai’s ability to connect with younger audiences is unparalleled,” Aniftos said. “He’s not just a content creator – he’s become a cultural force in his own right.”
The 2025 GRAMMYs marked a significant moment for digital creators, with several influencers and streamers receiving official invitations to the event. This shift reflects the music industry’s increasing recognition of online platforms as vital spaces for artist promotion and fan engagement.
As the red carpet interview concluded, Cenat hinted at upcoming projects that would further bridge the gap between gaming and music. “Stay tuned,” he said with a smile. “We’re just getting started.”
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