Louis Vuitton and TAT team up to attract luxury tourists to Bangkok

In 2024, Thailand welcomed 35.5 million international tourists, a 26.3% increase from 2023, representing an 89% recovery compared to 2019, demonstrating the continued popularity and confidence travellers have in Thailand.

The TAT Governor expressed confidence that in addition to the 7.92 million quality tourists from Europe expected to visit Thailand in 2025, this collaboration with Louis Vuitton would enhance Thailand’s image as a high-quality destination offering unique and memorable experiences.

The partnership is projected to draw at least 39 million visits from Louis Vuitton followers worldwide, generating over 2.23 trillion baht in revenue.

In 2024, 720,806 French tourists visited Thailand, a 32.3% increase compared to 2023, and representing 96% of the 745,318 French tourist arrivals in 2019, indicating that Thailand remains a top destination.

Thapanee also discussed further collaboration opportunities with Carène Monnet, marketing project manager at Louis Vuitton, including the possibility of joint marketing efforts, the production of promotional films, the launch of new collections, and even a Louis Vuitton fashion show in Thailand, which could further promote Thai fabrics, leather products, and handicrafts.

The Louis Vuitton City Guide Bangkok 2025 is available in both English and French, in print and digital formats, and can be purchased online and at Louis Vuitton stores worldwide.

 

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