Pierre Gasly named new ambassador for Gentleman Givenchy

Givenchy Parfums has proudly announced Formula 1 driver Pierre Gasly as the new face of its Gentleman Givenchy men’s fragrance line. Known for his exceptional talent, dedication, and effortless elegance, Gasly perfectly embodies the essence of the modern gentleman.

Gasly’s impressive career trajectory speaks for itself. From his early days in kart racing to becoming the youngest Frenchman to stand on a Formula 1 podium at the 2019 Brazilian Grand Prix, he has continuously pushed the limits of excellence. His first F1 victory at the 2020 Italian Grand Prix in Monza further solidified his reputation, and in 2024, he helped the BWT Alpine F1 Team secure sixth place in the Constructors’ Championship, finishing tenth in the overall Driver Standings.

This partnership marks an exciting new chapter for Givenchy, a brand renowned for its refined approach to masculinity and timeless sophistication. As part of Givenchy, Givenchy Parfums has been a subsidiary of LVMH since 1988, further cementing its status as a global luxury powerhouse.

Romain Spitzer, CEO of Givenchy Parfums, highlighted Gasly’s alignment with the brand’s values: “Pierre Gasly is a major athlete who is as talented as he is inspiring. His striving for excellence, visionary approach, energy, and natural elegance all perfectly capture the Gentleman Givenchy universe. We are delighted that he’s joining us as ambassador and look forward to his embodiment of the new Gentleman Society fragrance, set to be released this year.”

Gasly himself expressed his excitement about the collaboration: “I’m thrilled to be the new ambassador for Givenchy’s line of men’s fragrances. I’m honoured to partner with this prestigious House and become part of Givenchy’s Gentleman Society.”

With the Formula 1 Australian Grand Prix in Melbourne next month, the timing couldn’t be more perfect for this high-octane partnership.

As Givenchy continues to expand its Gentleman Givenchy collection, fans can expect more exciting launches and exclusive experiences on the horizon.

Read the SUMMER ’25 issue of Retail Beauty below:

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