Samantha Ruth Prabhu teams up with Nivea India, Marketing & Advertising News, ET BrandEquity

Samantha Ruth Prabhu in frameNivea has announced its foray into the evolved skincare category. With Samantha Ruth Prabhu as their ambassador, Nivea introduced the Luminous Even Glow Range . The Luminous Even Glow Range is crafted to provide long-lasting luminosity, making radiant, even-toned skin accessible to all.

The film captures Prabhu embracing her skincare journey with confidence, authenticity and care – values that align seamlessly with Nivea’s philosophy. As the narrative unfolds, she effortlessly takes charge of her skin, culminating in a striking visual of her spotless, luminous glow – reinforcing that with Nivea, skin always comes first.

Speaking on the launch, Geetika Mehta, managing director of Nivea India, stated, “We are also delighted to have Prabhu as the face of this launch. This launch is more than just a product introduction – it’s a testament to our dedication to combining global expertise with deep local insights, ensuring that skincare is not just effective, but also inclusive and accessible.”

Commenting on the collaboration, Prabhu said, “Nivea has been a trusted name for me and my family for years, making this partnership incredibly special. Skincare, for me, is about consistency and care – choosing products that are both effective and gentle. What makes this collaboration even more meaningful is Nivea’s deep-rooted philosophy of care, which aligns perfectly with my own approach to beauty. I’m excited for everyone to experience this transformative range and embrace their glow with confidence.”

Watch the video here:

• Published On Feb 21, 2025 at 12:40 PM IST

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