3 opportunities for brands eyeing India’s luxury market

“Big cities defined luxury. Then it got old.” This is one of the most surprising, and yet perhaps one of the most important, takeaways from Indian e-commerce platform Tata Cliq Luxury’s latest consumer report.

The report, titled ‘Thinking Beyond the Cart: Elevating Luxury E-commerce’, reveals that 43 per cent of Indian luxury consumers live in metro cities (Mumbai, New Delhi, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad), while the remainder inhabit smaller cities and towns. “The consumer base has shifted from institutional or old money — the early luxury shoppers — to, say, a business head from a small city like Saharanpur,” notes fashion designer Masaba Gupta in the report.

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