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Books can save us from years of trial and error and monumental mistakes. A book contains experiments. Decades of learning. It allows us to discover in 100 or 200 pages all the author’s thoughts and experiences. For only ten dollars! It’s magic, isn’t it?
Investor and businessman Warren Buffett recommended this book (and gave it away) to Microsoft’s founder, who had never heard of it. It had been out of print since the 1960s, and the author died in 1993. But a few years ago, Gates said: “More than two decades after Warren Buffett loaned it to me and more than four decades after its first publication, this book is still the best business book I have ever read.”
“Business Adventures” is a collection of 12 true stories, which have little in common except the style in which they are told. One story describes the “great crash” of May 28, 1962, as vividly related by numerous sources who recall how they lived through it, what the environment was like, and how it ended. Another tells the story of the Edsel, the car named after Henry Ford’s son and which nearly bankrupted the auto giant in the mid-20th century. Then there’s the General Electric scandal and the impressive rise of Xerox. Great stuff!
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