Pune Media

72% of Employers in India Plan New Job Creation in H2 2025

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India’s white-collar job market is poised for robust growth in the latter half of 2025, with a significant majority of employers planning to expand their workforce through net new job creation.

According to Naukri’s bi-annual Hiring Outlook report, 72% of surveyed employers indicated plans to create new roles rather than rely solely on replacement hiring.

The report, based on responses from over 1,300 employers across sectors, reflects a broad-based optimism in hiring activity despite global concerns around automation and economic uncertainty.

Overall, 94% of employers expressed intent to hire during the second half of the fiscal year, underscoring a strong recovery in recruitment momentum across industries.

AI Seen as a Catalyst, Not a Threat to Employers

Contrary to global narratives around job displacement due to artificial intelligence (AI), the report reveals that 87% of Indian employers do not anticipate significant job losses from AI adoption.

In fact, 13% believe AI will act as a catalyst for job creation, particularly in emerging roles that require advanced technical skills.

Sectors expected to benefit most from AI-led opportunities include:

  • Information Technology (42%)
  • Analytics (17%)
  • Business Development (11%)

These areas are witnessing increased demand for professionals skilled in machine learning, data science, and AI-related technologies, as companies shift focus from traditional IT functions to emerging tech capabilities.

Mid-Level Professionals in High Demand

Hiring intentions are strongest for mid-level professionals with 4–7 years of experience.

Nearly 47% of employers plan to recruit in this category, citing a need for candidates who combine technical expertise with practical experience.

Entry-level candidates (up to 3 years of experience) account for 29% of hiring plans, while senior-level hiring remains limited:

  • 17% plan to hire professionals with 8–12 years of experience
  • Only 3% intend to recruit those with 13–16 years of experience

This trend suggests a preference for agile, adaptable talent capable of contributing to fast-evolving business needs.

Sector-Wise Hiring Trends

Beyond IT and analytics, other sectors showing strong hiring momentum include:

  • Business Development (20%)
  • Operations and Supply Chain (14%)
  • Marketing (10%)
  • Analytics (6%)

These figures reflect a growing emphasis on customer engagement, operational efficiency, and data-driven decision-making across industries.

Challenges for Employers in Tempering Enthusiasm

Despite the upbeat outlook, employers flagged several challenges that could impact hiring plans:

  • Budget constraints (28%)
  • Skill misalignment (21%)
  • Talent shortages (20%)
  • Competition for skilled professionals (10%)

Attrition also remains a concern, with nearly half of employers expecting exits to exceed 10%, and 11% anticipating churn above 20%.

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