Škoda Auto ad with Ranveer Singh to ‘Own Your Dream’, ET BrandEquity

Škoda Auto India, in collaboration with Publicis India, has unveiled a new, inspirational campaign, “Own Your Dream,” featuring its first-ever “Brand Superstar,” Ranveer Singh, alongside the launch of the all-new Škoda Kylaq. The campaign marks a significant step in Škoda’s strategy to broaden its presence across India, extending beyond metropolitan areas to Tier-2, Tier-3 cities, and beyond.

The “Own Your Dream” film celebrates the ambition and determination of the modern Indian, showcasing individuals pursuing their aspirations with unwavering resolve. The Škoda Kylaq is positioned as a trusted companion on this journey, blending European engineering with accessibility. The film aspires to resonate with a new generation of Indian consumers.

“2025 is a landmark year for us in India and globally,” said Petr Janeba, Brand Director, Škoda Auto India. “It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh.”The campaign showcases diverse stories, including newlyweds embarking on adventures, athletes striving for greatness, families nurturing young minds, and musicians creating art, all while Ranveer Singh unveils the Škoda Kylaq.

“We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India,” said Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India. “Aligned with the roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more.”

A key element of Škoda’s strategy is its commitment to regional expansion. To achieve this, the “Own Your Dream” film has been translated into eight regional languages, allowing the brand to connect more effectively with consumers across the country. The campaign is now live across various platforms, including television, print, digital, social media, out-of-home, radio, and dealer outlets, employing a comprehensive, full-funnel approach.

Watch the film here:

• Published On Mar 5, 2025 at 02:02 PM IST

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