Pune Media

Harsh Kapadia Joins Grey India as Chief Creative Officer

Grey has appointed Harsh Kapadia as Chief Creative Officer of Grey India. Based in India, Kapadia will report to Gabriel Schmitt, Grey’s Global Chief Creative Officer.

Kapadia joins Grey from MRM New York, part of McCann Worldgroup, where he served as Chief Creative Officer since 2021. His return to the WPP network brings with it experience from prior roles at VML and JWT.

This appointment is part of Grey’s strategy to enhance its creative capabilities in the Indian market by combining Kapadia’s global expertise with local insight.

“Bringing together the proven leadership of Anusha Shetty with the creative vision of Harsh, whose experience spans the spectrum from cutting-edge AI-driven technology solutions to time-tested traditional advertising, sets Grey India up for an exciting future,” said Sarah Trombetta, Chief Executive Officer, Grey APAC.

“This breadth of worldclass expertise will allow us to craft uniquely effective campaigns that resonate with diverse Indian consumers across all platforms and touchpoints.”

Kapadia will work alongside Anusha Shetty, CEO of Grey India, who has over 25 years of experience in marketing and advertising. Together, they will lead the agency’s operations across Mumbai, Delhi, and Bangalore.

Gabriel Schmitt said, “India presents a tremendous opportunity, both culturally and economically. We need to be at the forefront of marketing and communications, creating exceptional work for the remarkable brands we represent there. Harsh’s experience in New York, London, Melbourne and India, coupled with his deep understanding of the local culture, makes him the ideal leader to drive lasting value for our clients.

With Harsh and Anusha at the helm, our clients will gain a significant creative advantage and unparalleled client partnerships. Can’t wait to see the ideas flowing.”

“Harsh’s return to India is an extraordinary win for Grey,” added Shetty.

“He is a well-known creative force with deep experience across brands and strongly believes in the application of technology to ideas and ideas to technology; we couldn’t have asked for a stronger addition to leadership.”

Kapadia brings a track record of award-winning work for clients such as Google, Reckitt, Motorola, Lego, New Balance, and Diageo. His Mumbai origins and global background position him to lead Grey India’s creative direction with a balanced approach.

“I’m thrilled to continue my global journey while returning to WPP and lead Grey India at such a transformative moment,” said Kapadia.

“Partnering with Anusha and the exceptional team at Grey, I’m eager to harness the philosophy of Cultural MacGyverism—blending rich local insights with cutting-edge marketing—to create work that drives real business impact.”



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