Kartik Aaryan becomes the face of Thomas Cook India’s foreign exchange services

Kartik Aaryan Joins Thomas Cook India as Brand Ambassador for Foreign Exchange Services

Bollywood’s youth icon Kartik Aaryan has been announced as the new face of Thomas Cook India’s foreign exchange services. The partnership aims to tap into India’s booming outbound travel market, particularly targeting millennials and Gen Z, who prioritize international travel in their spending habits.

The collaboration kicks off with a campaign for Thomas Cook’s newly launched Borderless Travel Card, a multi-currency prepaid card designed to provide seamless and secure transactions worldwide. The promotional film features Kartik Aaryan in a fun and relatable conversation, showcasing how the card simplifies forex-related challenges by consolidating multiple currency options into one smart travel solution.

Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook India, emphasized the company’s bullish stance on prepaid forex solutions. He highlighted how the Borderless Travel Card follows the success of its Study Buddy (for students) and EnterpriseFX (for business travelers) products, targeting India’s rapidly expanding leisure travel segment.

Expressing his excitement about the collaboration, Kartik Aaryan said, “As an avid traveler, I have experienced the hassle of managing forex abroad. Thomas Cook’s Borderless Travel Card is a game-changer for young Indian travelers, offering multi-currency support, worldwide acceptance, and exclusive travel benefits. I personally endorse this as a smart, seamless, and secure solution.”

The campaign will be widely promoted across digital platforms, connected TV, and social media, ensuring high engagement with India’s travel-hungry youth.

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