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SEVENTEEN’s The8, also known by his birth name Xu Minghao, has officially been appointed as a brand ambassador for luxury fashion powerhouse Louis Vuitton, marking a significant and well-deserved milestone in his ever-evolving career.
The announcement came on April 19 as part of Louis Vuitton’s latest artistic venture, an exhibition titled “Painting From Nature.”
In the official video released by the brand, The8 is seen gracefully navigating a stunning gallery of abstract yellow paintings, radiating effortless elegance and sophisticated charm in true Louis Vuitton fashion.
Also Read: SEVENTEEN’s ‘MAESTRO’ Hits 100 Million Streams on Spotify
The visual not only highlights The8’s distinctive style but also symbolizes his seamless blend of artistry, fashion, and individuality—qualities that align perfectly with Louis Vuitton’s timeless brand identity.
The8 (Credit: YouTube)
This partnership is not The8’s first interaction with the high-end fashion label. He previously contributed to music production for Louis Vuitton’s 2025 Fall/Winter Men’s Fashion Show, showcasing his multifaceted talents beyond singing and dancing.
His growing relationship with the brand has now culminated in this prestigious title, earning him a place among the global elite of K-pop idols who represent the brand on an international scale.
With this new ambassadorship, The8 joins an illustrious group of fellow K-pop Louis Vuitton ambassadors, including:
- BLACKPINK’s Lisa
- BTS’ J-Hope
- Stray Kids’ Felix
- NewJeans’ Hyein
- RIIZE
- LE SSERAFIM
Also Read: SEVENTEEN’s Wonwoo Faces Backlash Over Military Enlistment: Is Public Service Fair?
Each of these artists is known not only for their musical achievements but also for their unique sense of style and cultural influence, making The8’s inclusion a natural and exciting progression.
Fans around the world—lovingly known as Carats—have taken to social media to celebrate The8’s latest accomplishment, expressing pride and excitement at seeing him recognized on such a prestigious platform.
The ambassadorship is seen not only as a personal win for The8 but also as a testament to SEVENTEEN’s growing global impact in the realms of music, fashion, and culture.
Adding to the celebration, SEVENTEEN’s recent release “MAESTRO” has just surpassed 100 million streams on Spotify, becoming the group’s 14th track to hit this impressive milestone.
This continued success underscores the group’s enduring popularity and musical influence.
As The8 steps into this new chapter with Louis Vuitton, fans and fashion enthusiasts alike are eager to see how his artistry and elegance will shine on an even broader global stage.
With his refined aesthetic, creative spirit, and ever-growing influence, The8 is not just representing Louis Vuitton—he’s redefining what it means to be a true modern-day icon.
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