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New and used car retail platform Cars24 said on Wednesday that it has acquired automotive review and discussion forum Team-BHP. Details of the deal were not disclosed.
According to a statement by Cars24, Team-BHP will continue to operate independently with its founding team. The news and discussion website will maintain its zero-sponsored content policy, under which it does not accept advertisements from auto manufacturers.
Cars24 will work with Team-BHP to improve platform capabilities, enhance user experience and introduce new features for users.
Also Read: Cars24 expands into new cars with new digital platform
“With CARS24 backing us, and their technology and data layered into our platform, we can now build with more scale, more depth, and more intent,” said Team-BHP founder Rush Parekh.
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The Cars24 acquisition follows a trend of used-car platforms acquiring well-known automotive publications.
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Last month, used-car platform Spinny bought Autocar parent Haymarket SAC’s automotive titles in a cash and equity deal. Haymarket SAC is a joint venture between Haymarket and the Sorabjee family owned Sorabjee Automotive Communications.
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