Relentless unveils new Guava flavour and music-themed promotion

Launch will be supported by an integrated marketing campaign and music-themed promotion

Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB (CCEP), says: “The energy drinks category continues to boom and is now worth more than £2.1bn in GB and growing, with innovation key to driving this momentum. This latest arrival follows the introduction of Relentless Fruit Punch, which has generated nearly more than £1.7m in value sales since launching in May 2024.

“We know that 67% of energy drinkers prefer a chilled energy drink, so we’re encouraging retailers to stock up on new Relentless Guava variant and give it some space in the chiller, while amplifying visibility with impactful in-store activation to maximise sales at launch!”

Relentless is also offering music fans the chance to win an exclusive music bundle from European audio company AIAIAI, with its new promotion. Fans must enter the unique codes under the ring pulls of promotional packs into an online draw.

30 lucky winners will each win an AIAIAI bundle, consisting of a set of speakers, and a pair of headphones with a hard case to store them.

Promotional packs include 500ml single cans of Relentless Raspberry Zero Sugar, Origin, Fruit Punch, Cherry, and Guava, as well as multipack cans of Origin and Raspberry Zero Sugar, to drive maximum engagement with shoppers.

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