Kendrick Lamar’s Chanel Marketing campaign Provides To His Ongoing Momentum

By Pune Media On May 5, 2025

Photograph Credit score: Karim Sadli for Chanel

Kendrick Lamar simply added one other layer to his 2025 reign. The Grammy and Pulitzer-winning rapper has been named the most recent face of Chanel.

Lensed by Karim Sadli, Lamar stars within the model’s 2025 Spring eyewear marketing campaign rocking a pair of black Chanel sun shades lined with silver crystal beads. Whereas he joins longtime Chanel muses Lupita Nyong’o, Margaret Qualley, and Nana Komatsu for the unfold, his placement feels extra like a shift than a styling alternative.

Lamar has by no means chased trend headlines, however he has made them. His decisions are deliberate. He’s identified for his minimalist appears to be like and understated designer placements. Certainly one of his greatest type moments got here earlier this 12 months in the course of the Tremendous Bowl when he carried out in a daring pair of bell bottoms. The look had social media and trend insiders speaking for days. It was surprising and daring, but nonetheless very a lot aligned with who Kendrick has all the time been.

“Chanel has a timeless legacy, and that’s all the time one thing I can get behind,” he stated in an announcement. “Since they don’t make garments for males, I knew it must be glasses.”

This new Chanel marketing campaign arrives at a pivotal time. Lamar is in the midst of a cultural excessive, having simply dropped the viral observe “Not Like Us” and kicked off his Grand Nationwide Tour with SZA. He continues to outline his personal lane throughout music, artwork, and now trend.

Chanel has named only a few males as ambassadors over time. Pharrell Williams, G-Dragon, and Timothée Chalamet have been among the many uncommon picks. Now, many are questioning if the posh home is lastly opening the door to a menswear line.

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