Gant updates in-store visuals for new campaign, focuses on pan-India brand identity

By Pune Media On May 13, 2025

Premium apparel brand Gant has launched updated visuals across its India stores to debut its new merchandising campaign titled ‘Modern Mariner – A Gant Voyage,’ designed to engage offline shoppers and highlight the global label’s East Coast heritage.

Looks from Gant’s new nautical themed collection for men and women – Gant India- Facebook

The visual updates include a refreshed window display, rolled out across all of Gant’s brick-and-mortar stores in India, Indian Retailer Bureau reported. The campaign focuses on nautical themes, with maritime elements such as signal flags, sailcloth canvases, chrome finishes, and nautical hardware used to create a cohesive in-store narrative. The installations form part of Gant’s broader seasonal storytelling framework, aimed at enhancing visual engagement and reinforcing brand identity with Indian shoppers.

The colour palette features navy, white, sail beige, yellow, aqua, and regatta red and supports the campaign’s nautical concept. Materials such as chrome, lacquered wood, and knotted cotton have been selected to reflect movement and evoke the maritime aesthetic central to the label’s theme for the Spring/ Summer 2025 collection.

Described as ‘Preppy by Nature, Nautical by Design,’ the campaign is intended to immerse shoppers in Gant’s seasonal narrative while ensuring consistency across its retail network. Each storefront installation has been developed to maintain a uniform visual identity, drawing inspiration from the American East Coast lifestyle that underpins the brand’s aesthetic.

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