Snapchat Launches New Report Series Looking at Gen Z in India

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user engagement in the nation.

Using data insights from Kantar, the report will include a range of data notes and pointers on India’s Gen Z audience.

As per Snap:

“For marketers and advertisers, the index highlights the top brands winning with Gen Z and delivers actionable insights into what’s driving engagement, affinity, and loyalty. For anyone trying to understand young India, it offers a deep dive into the evolving mindsets, values, and sentiments shaping how this generation thinks, feels, and connects with brands.”

The full report, which will be released in segments, will include comparative charts and specific focus overviews.

There’s also a summary of key Gen Z approaches, capturing the general feel of this cohort.

New reports in the series will be released quarterly, and Snap hopes that it will become “the industry’s go-to benchmark” for Gen Z insights.

“[The report] will be a trusted, ongoing pulse check on what young India values, how they engage with brands, and how those relationships evolve. For marketers, it’s more than data; it’s a strategic north star for building lasting relevance with Gen Z.”

It could provide valuable insights into India’s Gen Z audience, and what they’re seeking from brands, helping to drive more resonant, responsive campaigns.

And if you’re looking to reach this audience, that could be a great source of information for your efforts.

The first section of the report is available now, via The Economic Times, with more updates coming over the next few weeks. Those will then be followed by quarterly updates and reviews.

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