V. K. C. Razak, Chairman of CII Kerala and Managing Director of VKC Footgear Pvt. Ltd., addressing the press meet; P. M. Varier, Convenor of the CII Kerala Ayurveda Panel and Chief Physician & Managing Trustee of Arya Vaidyasala, Kottakkal; Saji Kumar, Past Chairman of CII Kerala and Managing Director of Dhathri Ayurveda Pvt. Ltd.; P. V. Louis, Convenor of the CII Kerala Healthcare Panel, Chairman of CII Kerala Health Tourism, and Managing Director of Medical Trust Hospital; and Nalanda Jayadev, Co-Convenor of the CII Kerala Healthcare Panel and Chief Executive Officer of Aster Medcity, were also seen.
The Ayurvedic Medical Value Tourism in Kerala generated an income of ₹13,500 crore in 2024, up from ₹10,800 crore in 2023.
Around 60-70 per cent of the foreign tourists visiting the State opt for Ayurvedic treatment or wellness programmes. In 2024, 7.4 lakh foreign nationals visited the State, as against 6.49 lakh in 2023, industry leaders said on Friday.
Announcing the 7th Edition of the Global Ayurveda Summit & Expo and the 12th Edition of Kerala Health Tourism International Conference and Exhibition, industry leaders said medical and wellness tourism in India has surged sharply post-pandemic, with Kerala emerging as a major contributor.
Kerala’s medical value tourism sector—integrating modern medicine, Ayurveda, and wellness—is witnessing a robust 16 per cent compounded annual growth rate (CAGR), reaffirming the State’s position as a global hub for holistic healthcare.
Global Ayurveda Summit & Expo in Kochi
Organised by the Confederation of Indian Industry (CII), Kerala, the twin summits will be held on October 30–31 at the Adlux International Convention Centre, Angamaly, Kochi. The events aim to showcase Kerala’s strengths as a premier destination for integrated healthcare and wellness.
P. A. Mohammed Riyas, the State Tourism Minister, and P. Rajeeve, the Industries Minister, will inaugurate the summits and exhibition in the presence of Rajesh Kotecha, Secretary, Ministry of Ayush, and other dignitaries.
The two-day event will see participation from 16 countries—including Oman, Bangladesh, Sri Lanka, Uzbekistan, Morocco, Tanzania, Ethiopia, Somalia, Vietnam, Seychelles, Saudi Arabia, Bahrain, Australia, Uganda, Dubai, and Nigeria—creating a vibrant platform for B2B interactions and international collaborations, said VKC Razak, Chairman, CII Kerala State Council.
Potential to expand modern medical tourism
Kerala has great potential to increase medical value tourism in the modern medicine sector, said Nalanda Jayadev, CEO of Aster Medicity, and P. V. Louis, MD, Medical Trust Hospital. Kerala is targeting to corner 10 per cent of the $8 billion modern medical value tourism in the country. “We have the potential to do more due to the high quality and affordability”, Dr Jayadev said.
P. M. Varier, Chief Physician & Managing Trustee, Arya Vaidyasala, Kottakkal, and S. Saji Kumar, MD, Dhathri Ayurveda, also addressed the media.
With over 70 exhibitors, 600 delegates, and 3,000 business visitors expected, the summits promise to strengthen Kerala’s position as a global leader in holistic wellness and medical value tourism.
Published on October 24, 2025
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