Leica India introduces chef Ranveer Brar as its ambassador, Marketing & Advertising News, ET BrandEquity

Ranveer BrarLeica India, a premium cameras and sports optics brand, has introduced chef Ranveer Brar as the new face of the brand.

The brand finds a natural synergy with the chef, whose creativity transcends the kitchen. A storyteller through both food and photography, Brar’s partnership with Leica amplifies his vision to tell authentic visual stories while showcasing the brand’s premium offerings to Indian photographers, the company stated in a press release.

Together, they seek to inspire audiences to appreciate the authenticity inherent in both culinary and visual arts and capture life’s most iconic moments with unmatched precision and clarity, it added.

While talking about the collaboration, Brar said, “One may not realise it, but culinary and visual arts share an intrinsic quality—both are means of telling stories and preserving the essence of one’s experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand.”

“My journey with Leica is as old as my fascination with visual storytelling. Its cameras allow me to capture images with remarkable authenticity and emotional depth. I am thrilled to partner with a brand that shares my creative vision!” he added.

Sunil Kaul, managing director at Leica Camera Asia Pacific added, In a culturally rich country like India, we wanted to connect with audiences through a language they know best – food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica.”

“Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity,” he added.

The brand’s campaign showcases how Celio’s versatile premium menswear collection helps one find their perfect style match, while also celebrating the bonds of togetherness.

• Published On Sep 30, 2024 at 04:50 PM IST

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