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Film Festival Or Fashion Parade, What Influencers Are Doing At There With Packages Of Lakhs?
The 78th Cannes Film Festival is ongoing, and while the main purpose of this much-celebrated film festival lies in celebrating the best in world cinema, the presence of several influencers on the red carpet in recent times sparked a few questions. At Cannes, which had its origin dated back in 1938, the globally reached films compete for the Palme d’Or, and the films premiered at the Theatre Lumiere.
While the red carpet used to be occupied with filmmakers, actors, and models, the presence of influencers right now is making people question whether it’s a film festival or has turned into a fashion parade! Well, Cannes can never lose its charm, but rather it has expanded and opened the gates for several platforms, and let’s be honest, if someone gets a chance to share the red carpet with some of the globally-known actors, why wouldn’t they consider it? So, let’s dive deep into the Cannes-fluencers, and what they actually do at the film festival!
The red carpet of Cannes is filled with influencers, does that mean the Film Festival is losing its main agenda?
Cannes 2025 showcased some glamorous style statements from Indian influencers, including Nancy Tyagi, Shalini Passi, Nitibha Kaul, Parul Gulati, Sarah Sarosh, Anushka Sen, Sakshi Sindwani, and Masoom Minawala, among others. While each of the influencers struck a chord in the hearts of fashion junkies while walking down the red carpet, one question about the reason behind their appearance at Cannes still remained foggy.
People have been questioning the context behind a festival, which is meant to give recognition to the films, celebrate world cinema, and promote artistic expression, inviting influencers to walk down the red carpet just to shell out fashion goals. Well, let’s be clear, it’s not just about the dressing-up game, but the behind-the-scenes of the influencers’ presence at Cannes is roughly a strategy.
What are influencers doing at the Cannes Film Festival? It’s all about strategy
Yes! You heard it right, while the film festival still and will always hold its glamour and be the platform for independent and auteur films, the arrival of the influencers is mostly due to strategy, sometimes of a brand they are associated with or due to their own business. If the reports are to be believed, there are some Cannes packages available, which are around Rs. 8 lakhs to Rs. 12 lakhs.
These Cannes packages give individuals access to VIP Events, walk down the red carpet, and be professionally photographed there. Sometimes, influencers buy their own way in as personal branding investments, or the brands, they are associated with sponsor it for them.
How did the official media partner of Cannes, Brut open the gates for the influencers?
Another thing to cover is that the official media partner of Cannes, Brut India, and the platform legitimately allowed the influencers to be a part of Cannes. They have a squad of themselves named “Brut India Squad”, wherein they include influencers, actors, and other changemakers, by making them legitimately walk on the red carpet of the prestigious film festival, Cannes.
Netizens are mocking influencers for their arrival at Cannes?
As several content creators are attending the Cannes Film Festival, netizens have been wondering what might be the reason. While some of them are digging deeper about the reasons, others are mocking them. On the discussion platform, Reddit, one user penned, “Cannes is a film festival, and you guys are so-called ‘influencers’—so how has it become a dream for you? Are you showcasing something or part of a movie?” Another user wrote, “They can’t even speak one sentence properly. Nobody is polished enough. Cannes has fallen and how.”
The final verdict: Is the arrival of the influencers at Cannes diminishing the charm of it?
So, the influencers attending Cannes in no way means that the film festival loses its charm. On the other hand, content creation, sponsoring, and branding are all factors, based on what they choose to be a part of the Cannes and walk down the red carpet. It’s all about work and surely a part and parcel of growth strategy. Although the influencers being a part of the festival has brought some crooked questions, the simple answer is that, be it through self-sponsor or brand-sponsor, it’s nothing less than glamorous because, let’s be honest, we are talking about Cannes, yes, The Cannes!
What do you think about the influencers being a part of the Cannes?
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