Sify launches pay-per-use colocation pricing at their NVIDIA-certified AI data centre campuses

Sharad Agarwal, CEO, Sify Infinit Spaces
| Photo Credit:
Pankaj Veerkar

With an eye on removing the cost barriers to AI adoption and attract global enterprises to tap into India’s AI infrastructure, Sify Technologies is launching a unique pay-per-use model for their data centre colocation services.

High fixed costs have always been a barrier for new-age AI cloud services providers, and Sify said that it wants to make it easier for companies to get their infrastructure up and running by bringing in a model where they are billed for their colocation charges as per GPU usage.

In the traditional pricing models, when an organisation deploys their GPU infrastructure in a colocation space, they start paying a fixed cost for this space, power and other infrastructure, irrespective of whether those GPU racks bring in revenue. However, Sify is now launching a way to charge based on usage of the GPUs. We are effectively eliminating the risk of fixed cost.

Cost barrier

By pricing its services on an hourly basis, we are removing the entry-cost barrier and fixed-cost infrastructure risk, enabling its GPU Cloud partners to set up and respond quickly to the growing AI market, Sharad Agarwal, CEO, Sify Infinit Spaces, told businessline. Sify Infinit Spaces is the Data Center subsidiary of Sify Technologies.

“By introducing colocation pricing on an hourly basis, we aim to make it much faster and easier to deploy these platforms in India to support on-demand applications. Sify’s colocation partners can bring the latest NVIDIA GPUs to India, while Sify will manage all of the local infrastructure to support this dynamic and rapidly evolving market,” he added. Agarwal noted that early conversations are currently on with neo-cloud service providers to offer them this pricing mechanism and get them to deploy their GPUs in India.

Neo cloud firms

Neo cloud companies are specialised cloud service providers that deliver high-performance infrastructure for AI workloads and offer a cost-effective alternative to traditional hyperscalers. Currently, CoreWeave and Lambda Labs have emerged as a few key neo-cloud providers.

This follows the recent expansion of Sify’s portfolio of DGX-Ready Data Centres, certified for up to 130 KW/rack capacity under NVIDIA’s DGX-Ready Data Centre programme. Sify’s latest hyperscale data centres in Chennai and Noida have now been certified by NVIDIA, joining Sify’s Navi Mumbai data centre, which was certified in 2024. Sify plans to offer this colocation pricing programme at all three campuses.

Published on May 20, 2025

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