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Dennis Peek has been appointed Managing Director, Americas to lead Vinarchy’s wine business across the USA, Canada and Latin America. Vinarchy launched in May 2025 following the merger of Accolade Wines and Pernod Ricard’s Australian, New Zealand and Spanish wine businesses.
Dennis Peek, Managing Director, Americas
May 22, 2025 (California, USA) — Vinarchy has today announced the appointment of Dennis Peek as Managing Director, Americas, where he will oversee operations and distribution across the USA, Canada and Latin America.
The announcement follows the recent launch of Vinarchy, a new global wine company created in May 2025 through the combination of Accolade Wines and Pernod Ricard’s Australian, New Zealand and Spanish wine portfolios. Vinarchy will bring together an impressive portfolio of global brands including Campo Viejo, Jacob’s Creek and Hardys alongside Grant Burge and local US brands, Dolly Wines and J-Harden Wines.
Mr. Peek brings more than two decades of experience in the drinks industry, including senior roles at Heineken and most recently as CEO of Heineken Canada and CEO of Lagunitas Brewing Company.
Ben Clarke, Vinarchy Executive Chairman, said: “We’re thrilled to announce the appointment of Dennis Peek as Managing Director, Americas. His experience leading major businesses across North America, combined with his passion for wine, makes him an outstanding fit to drive growth for our brands in the region.”
“Dennis brings the right mix of commercial acumen and people-first leadership. We’re excited about the role he will play in shaping our future across the Americas and strengthening our customer partnerships.”
“Reflecting on his appointment, Mr. Peek said: “There is enormous potential in the Americas for Vinarchy’s incredible portfolio of wines with a variety of consumers and occasions. I’m looking forward to working with our teams, through our current and new retailer and distributor partners, across the region to unlock new opportunities and deliver long-term, sustainable growth.”
Mr. Peek takes over from Jaime Cantu, who had been acting in the role and will now step into the critical position of Vice President of Sales, US. Jaime will continue to play a pivotal role in supporting Vinarchy’s customers and growth strategy in the US market.
About Vinarchy
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.
Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek. Our quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world.
Our rich brand history stretches right back to the pioneering plantings of Johann Gramp and Thomas Hardy in the 1840s and 50s. Today, we craft wines in Australia, New Zealand, Spain and South Africa, with our global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile. We are proud to share our wines in almost every corner of the world.
We will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.
www.vinarchy.com
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