De Beers announces commitment to unlocking India’s diamond potential

By Pune Media On May 23, 2025

De Beers Group has reiterated its commitment to advancing India’s role in the global diamond industry, with chief executive Al Cook highlighting the country’s growing influence across the diamond value chain during a recent visit to Mumbai and Surat.

De Beers Group’s chief executive Al Cook – De Beers Group

“For more than two thousand years, India has been at the heart of the world’s diamond industry,” said Cook in a press release. “But I have also seen that the future of diamonds in India will be even greater than the past.” Cook noted India’s rise as the second-largest market for natural diamonds, stating the industry is now increasingly about diamonds “for India” and “to India”.

As wholesale prices for lab-grown diamonds fall below $60 per carat, Cook emphasised the growing importance of consumer education and verification tools. “The myth that you can’t tell the difference between a natural diamond and an LGD is beginning to shatter and DiamondProof’s influence is only going to grow,” said Cook.

Following the planned closure of its Lightbox LGD jewellery brand, De Beers aims to focus on high-tech applications through Element Six, including opportunities in India’s semiconductor and AI sectors.

Cook also underlined strategic partnerships with Tanishq and the Gem and Jewellery Export Promotion Council, alongside plans to expand the Forevermark brand to 100 stores in 40 cities by 2030. De Beers and the GJEPC have also launched INDRA to support independent retailers with promotional tools and training.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}

_{Aggregated From –}

_{Source link}