Hyundai Motor India launches new campaign featuring Pankaj

Hyundai Motor India Limited (HMIL), India’s leading smart mobility solutions provider and the country’s second-largest car manufacturer has announced the launch of its new integrated brand campaign titled ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’, featuring newly onboarded brand ambassador and celebrated actor, Pankaj Tripathi.
The campaign film, set in a vibrant and friendly neighborhood, captures a playful and humorous exchange between Pankaj Tripathi and his neighbors. With his signature charm, Tripathi showcases standout features of the Hyundai EXTER, humorously questioning whether his neighbor’s car offers the same features — or at least, the same great deals. The film cleverly communicates that whether one listens to the heart or follows the value, both paths lead to Hyundai.
Speaking the launch of the new campaign, Virat Khullar said, “Listen to your Dil or the Deals. You will bring home a Hyundai! is more than just a campaign, it’s a celebration of HMIL’s long-standing promise to deliver feature-rich and trustworthy vehicles with exceptional value and ownership experience. Launching the campaign at this point in time is a strategic decision as car purchase is often a long and thoughtful journey and by launching the campaign well ahead of the festive season, we aim to secure early mindshare, influence intent and embed Hyundai in consumer’s consideration set. With Pankaj Tripathi’s natural charm and credibility, we’ve created a campaign that not only entertains but also reinforces the confidence customers place in the Hyundai brand. It perfectly reflects our commitment to staying connected with our customers through every mile of their journey.”
Executed as a 360-degree campaign, the initiative spans television, print, digital, and radio to ensure a strong nationwide presence. To deeply engage regional audiences, the TVC is released in seven regional languages — Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu — ensuring wider relatability and impact.
Rooted in HMIL’s brand pillars of innovation, reliability, trust, and value, the campaign balances humor with heart, underlining why Hyundai continues to be the preferred choice for millions of Indian car buyers. It reaffirms that with every Hyundai, customers are not just buying a car — they’re bringing home a promise of care, quality, and dependability. For more information, one can visit: www.hyundai.co.in

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