For India Launch Kickers Appoints Team Pumpkin as Digital Marketing Agency

French lifestyle brand Kickers has made its official entry into the Indian market. To manage its digital presence, the brand has appointed Team Pumpkin as its integrated digital media agency, with the mandate led by the agency’s Kolkata office.

“Our commitment has always been to bring iconic, meaningful brands to the Indian market,” said Mr. Jinnah Rafiq, Chairman, Kothari Industrial Corporation.

“Kickers is not just a footwear label—it’s a symbol of attitude, identity, and originality. With the right digital force behind it, we’re confident it will strike a powerful chord with India’s young consumers.”

Team Pumpkin has already supported Kickers’ India launch with the development and rollout of the brand’s local website. The next phase will focus on building brand awareness among Gen Z and millennial consumers through a digital strategy that blends the brand’s heritage with local storytelling.

“At Kothari Footwears, we see the entry of Kickers as more than a market expansion, it’s a cultural moment,” added Dr. N Mohan, Director (Chief Executive, Footwear Business).

“With Team Pumpkin’s creative prowess and our shared vision for the brand, we aim to build a digital footprint that’s as bold as the Kickers legacy itself.”

“Kickers have always represented individuality and creative expression,” said Manish Ahlawat, Vice President – Kickers South Asia & Middle East.

“As we enter a dynamic and diverse market like India, our approach is rooted in connecting with young audiences through digital-first narratives. We found a strong partner in Team Pumpkin—their strategic clarity and cultural insight stood out.”

“This is an exciting opportunity to shape how an iconic global brand takes root in India,” added Rashi Garodia, Business Head,Team Pumpkin, Kolkata.

Our team is focused on building a narrative that’s authentic to Kickers’ legacy while staying relevant to the  Indian consumers. We’re looking forward to crafting content and campaigns that make a lasting impact.”

With this partnership, Kickers aims to establish a meaningful digital presence in India.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}