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Himesh Reshammiya Turns Sore Throat Into Marketing Stunt In Live Concert, ‘Vicks Ki Goli Lo…. Khich Khich Duur Karo’
Viral Video: Himesh Reshammiya Turns Sore Throat Into Marketing Stunt In Live Concert, ‘Vicks Ki Goli Lo…. Khich Khich Duur Karo’ | Instagram @Vicks_India
There are few things which only Himesh Reshammiya can pull off live in front of thousands of people. In his recent Cap-Mania tour stop in Delhi on July 19th Himesh Reshammiya created a buzzing moment simply pinching his sore throat and has once again grabbed eyeballs on the Internet. While performing on the stage, Reshammiya went on to have a vicks candy to get relief from his sore throat, saying vicks’s tagline, “vicks ki goli lo, Khich khich duur karo.”
What do you do, when you have sore throat?
In between his live performance on the stage, Himesh asked audience, “Gale mein thodi khich khich ho toh hum kya lete hain? (What do you do, when you have sore throat?)” Himesh referring to his discomfort in singing said, “Aaj mujhe aisa lag raha hain ki mere gale main khich-khich ho rahi hain (I feel I have a sore throat today)”
Vicks Ki Goli Lo, Khich Khich Duur Karo
After indistinct chatter, Himesh then goes on to say the famous tagline of Vicks, “vicks ki goli lo, Khich khich duur karo.” After huge cheers from audiences Reshammiya pulled out a vicks candy from his pocket and gulps it before continueing his performance.
WATCH VIDEO:
Vicks India Posts The Bigger Collaboration
After the moment grabs widespread attention on the social media, Vicks India also takes the opportunity and posts the video on their Instagram, the caption of the video says, “He came. He khich khich-ed. He conquered with Vicks.”
Reshammiya’s Cap-Mania tour stop in Delhi started on July 19th to 20th at the Indira Gandhi Arena. This concert is part of his ongoing tour, which kicked off with a sold-out show in Mumbai. The Delhi concert is expected to draw large crowds and has prompted traffic advisories from the Delhi Traffic Police.
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