Original Coverage & Source Attribution: www.thecooldown.com
A family-run pizza shop in Deerfield Beach, Florida, is drawing attention for a simple and handwritten promise: No AI.
For owner Munchy Su, the stance goes beyond a passing technology trend. It grew out of a hacked social media account and a sense that automated systems failed his business when it needed help most.
Here’s what to know
A TikTok from Munchy’s Pizza picked up more than 25,000 likes and nearly 110,000 views after the restaurant said it would not use artificial intelligence, CBS Miami reported. The shop is known locally for its over-the-top pizzas and wings.
“No Al, definitely no fake foods. Just REAL pizza made by real people,” the caption states.
Comments showed appreciation for this human business, and people were also impressed by the food. “Food looks fire. Might have to stop by even if it’s a little far,” one user wrote. Another commented, “Those wings look HEAVENLY.”
According to Su, the restaurant’s original Instagram page — which had topped 30,000 followers — was hacked by what he described as an AI profile. He told the station he got into the business in 1991, just after high school.
“We spent thousands and thousands of dollars promoting the account. We tried to get in contact with Meta for three months. Every time they would answer, it was AI. No human ever got back to us,” Su said.
More background
Paul Pavlou, Dean of the University of Miami Business School, told CBS Miami, “At the macro level, we expect more jobs to be created by AI.”
In Pavlou’s view, hospitality is less exposed than some industries to large near-term job losses because the work still relies heavily on people providing in-person service. He said Miami-area businesses are unlikely to see major disruption immediately, even as AI becomes more woven into daily life.
Figures cited by CBS Miami show the World Economic Forum says AI integration has created 1.3 million jobs globally, while McKinsey & Company estimates 11 million workers will need to change occupations by 2035 because of AI-driven changes.
Su is publicly drawing a line and telling customers his restaurant will not use AI.
As adoption grows, Pavlou said decision-makers will need to handle two big risks: bad actors using the technology and AI systems behaving unpredictably.
“I feel like I will never, as long as I’m alive, have a computer take over a human being’s job.”
Where can I learn more?
Other recent coverage touches on some of the same issues raised by the Deerfield Beach restaurant’s hacked account and its failed attempts to reach support. These articles show how major brands and other businesses are using AI, running into security problems, and facing public backlash.
• Starbucks moved ahead with a controversial AI assistant to guide baristas through store operations.
• McDonald’s faced backlash after an AI hiring platform exposed applicant data on a massive scale.
• Public anger is rising as AI drains water and electricity while security fears deepen.
• PepsiCo raised new concerns after a major AI expansion tied Salesforce tools to soda sales.
• Chefs using Winnow found an AI system sharpened awareness of diners’ habits and waste.
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