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The new Gucci Flora Gorgeous Gardenia Intense Eau de Parfum has launched and is sure to be a hit with floral fragrance fans. Here’s where you can buy it
Jada Jones Content Commercialisation Editor
06:00, 26 Jul 2025
This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreThe scent is proving popular(Image: LightFieldStudios via Getty Images)
Gucci’s Flora collection has proved enormously popular with floral fragrance enthusiasts for years, and there’s now a fresh addition to the range.
Gucci Flora Gorgeous Gardenia Intense Eau de Parfum officially launched last week (July 16) on LookFantastic with prices beginning at £74.
It begins with vibrant and zesty mandarin orange before developing into a core of signature gardenia and hedione, then mellows into a sandalwood foundation. The concentrated fragrance is expected to offer stronger longevity and projection.
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When purchasing through LookFantastic, the scent arrives with a Gucci Flora Gorgeous Gardenia Intense Mini Bundle featuring a compact bottle of the fragrance, a cosmetics pouch, and what looks to be a small mirror compact, reports the Mirror. There are three sizes are on offer: 30ml (£74), 50ml (£103) and 100ml (£145).
The zesty floral blend should appeal to admirers of Calvin Klein’s Euphoria, £34.99 for 100ml, who seek something with greater staying power. Those who were drawn to La Vie Est Belle Intensément by Lancôme, £74 for 50ml, and aren’t keen on vanilla notes will also appreciate this fragrance.
No reviews have appeared yet for the new Gucci fragrance on LookFantastic, though Selfridges has gathered nearly 100 reviews with an average score of 4.8.
Gucci Flora Gorgeous Gardenia Intense Eau de Parfum
£74.00
LookFantastic
Buy Now on LookFantastic
This is the latest addition to the Gucci Flora range, combining fruity notes and florals
One customer commented: “Lovely summery scent, really fruity but not overpowering. Scent lasted all day, and I received lots of compliments whilst wearing it. It’s definitely something I’m going to buy again.”
Another was impressed by the versatility of the scent, writing: “I’m very impressed with this perfume by Gucci! The scent is beautiful – flowery, strong and feminine. Great for both day and night all year around and it is long lasting. I would definitely recommend this perfume to every woman!”
One shopper was disappointed by the sandalwood note, writing: “This particular Gucci is nice and strong smell wise and lasts for most of the day. I’m not 100% on the smell, as seems more sandalwoody to me than anything else.”
It’s worth bearing in mind that base notes remain for the longest period in any fragrance and reapplication or layering is suggested to maintain top notes.
Another shopper maintained the fragrance would ensure compliments, writing: “This Gucci perfume is stunning and encapsulates everything feminine. The perfect balance of floral and sweet. What more could you want? Be prepared to receive compliments!”.
Gucci Flora Gorgeous Gardenia Intense Eau de Parfum is available from £74 on LookFantastic.
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