Making moves by making music

COLUMBIA, S.C. (WACH) – This week on OnPoint on WACH Fox we look at how independent artists are changing the musical game.

Independent artists are increasingly gaining recognition and success, reshaping the music industry landscape by leveraging digital tools, direct fan engagement, and diverse revenue streams.

The shift empowers artists with creative freedom and financial independence, leading to a more diverse and dynamic music ecosystem.

South Carolina’s music and entertainment scene is ripe with talent and we are highlighting them this week.

Alexis Pipkins of AP & Soulful Touché joins us with drummer, Mario Cloud, Jr.

Also, for the first time in several years, we welcome Columbia’s James McLawhorn, III aka Lord Pompeii, to talk about a musical journey that has taken him international.

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