Tourism Australia launches campaign targeting USA, China, India

Tourism Australia has released its latest ad campaign, encouraging tourists from around the world to flock down under.

Utilising famous names from Australia and beyond, the main slogan of the campaign is “come and say g’day”. Several different versions have been made for different markets.

Robert Irwin, son of Steve Irwin was used to market the country to the USA, while celebrity chef Nigella Lawson was featured in ads in the United Kingdom.

Robert Irwin features prominently in the campaign in the US edition. (Tourism Australia)

Philanthropist Sara Tendulkar, who is the wife of cricket legend Sachin Tendulkar, was also used in the campaign in India.

This was combined with local actors from Australia, including Thomas Weatherall.

Watch the full video above.

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