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Stating that the Indian Cinema Hub portal has been revamped into a unified single-window system, offering streamlined access to filmmaking permissions and services across India, Union Minister of State for Information and Broadcasting, L Murugan said with GIS features and common forms, it supports ease of doing business and showcases India’s film-friendly policies.
Murugan was addressing a high-level Conference with State and Union Territory Information & Public Relations (I&PR) Secretaries, organised by the Ministry of Information and Broadcasting, here on Tuesday.
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The Conference aimed to strengthen Centre-State coordination in public communication, ensure full-scale implementation and functionality of Press Sewa Portal and India Cine Hub, and explore collaborative opportunities for developing film infrastructure and promoting India’s creative economy across regions.
Addressing the gathering, the union minister spoke about the grassroots cinema initiatives that empower women and local communities through low-cost theatres. He emphasized major global events such as WAVES 2025 and IFFI Goa, attract global talent, boost India’s creative economy, promote cultural diplomacy worldwide and empower creative minds of tomorrow.
He placed special emphasis on the recently launched Indian Institute of Creative Technology (IICT), which aims to skill youth in animation, gaming, music and other creative fields, highlighting Government of India’s efforts to boost the creator economy in the country.
During the event, I&B Secretary Sanjay Jaju emphasized the vital role of Centre-State collaboration in effective communication and media development. He highlighted the rise of digital creators, vernacular media and the need to empower district-level I&PR setups. He urged all states to integrate with the Press Sewa Portal for smoother publication processes and flagged concerns over disjointed responsibilities in media departments across states.
Jaju also highlighted the economic potential of cinema and content creation, stressing the need to expand beyond metros and support local talent. Initiatives like India Cine Hub were introduced to promote filmmaking and enable creators to monetize content.
The promotion of low-cost cinema halls in underserved areas was also discussed at the Conference. Despite India being one of the highest producers of films globally, access to cinema infrastructure remained uneven. The Ministry proposed the development of modular and mobile cinema models to serve Tier-3 and Tier-4 towns, rural regions, and aspirational districts.
The conference discussed how to identify low screen density zones using GIS mapping, repurpose existing public infrastructure, streamline licensing through single-window systems, and offer tax and land policy incentives to attract private investment in affordable cinema infrastructure.
Another major area of discussion was the development of India’s live entertainment economy. The conference deliberated with States regarding utilising existing sports and cultural infrastructure for events, integrating permission workflows into the India Cine Hub, appointing nodal officers, and establishing policy and fiscal support for investment in live entertainment infrastructure.
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