MakeMyTrip Launches GenAI Travel Assistant in Hindi & English

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  MakeMyTrip launches a GenAI-powered assistant that enables travel planning through natural voice and text conversations in Hindi and English.
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  The assistant helps users through the entire journey discovery, bookings, itinerary edits, and post-sales across flights, hotels, holidays, transport, visas, and forex.
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  With support for Indian languages, the platform aims to serve deeper rural markets, making intelligent travel planning accessible to all.

India’s leading online travel agency, MakeMyTrip (MMT), has unveiled a groundbreaking multilingual Generative AI (GenAI) trip planning assistant designed to deliver conversational travel bookings in both Hindi and English. The innovative tool aims to enhance the end-to-end travel experience by offering voice and text-based interactions, simplifying everything from travel discovery to post-trip assistance.

The GenAI assistant, an upgraded version of MMT’s existing AI agent, Myra, supports complex, open-ended user queries and provides smart, real-time recommendations. Whether users are asking, “Where can I go in August for a relaxing holiday with my kids?” or “Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye”, Myra can now handle the conversation in a natural, intuitive way.

This multilingual AI agent is built on a robust network of specialized AI models across core travel segments including flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal inputs text, voice, image, and video and offers a continuous, back-and-forth dialogue with itinerary modifications and post-sales support all accessible within a single interface.

Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, emphasized the transformative potential of this innovation, especially for users in the non-metro regions. “With GenAI, we turn intent into action through natural, human-like conversations. By enabling access in Hindi and expanding to other Indian languages soon, we aim to bring smart travel booking to the heartland of India”, he said.

Magow further highlighted that the platform combines real-time intelligence, user preferences, supply data, personalization, and user-generated content to deliver adaptive, connected journeys. This marks a significant step toward democratizing travel planning by making it accessible, intelligent, and deeply personalized for every Indian traveller.

With the introduction of this multilingual GenAI assistant, MakeMyTrip is poised to redefine the digital travel experience in India bridging the gap between technology and human interaction.



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