Citroën Revamps C3, Aircross & Basalt Coupe SUV With Interiors, Tech And India-Focused Upgrades | Car News

Citroën Revamps C3, Aircross & Basalt Coupe SUV With Interiors, Tech And India-Focused Upgrades

Citroën, the French car brand is shifting gears in India with a brand-new plan called “Citroën 2.0”. It has a plan of upgrading their cars into more stylish, better tech, and a smoother ownership experience.

The company is rolling out upgraded versions of its C3 hatchback, C3 Aircross SUV, and the Basalt Coupe SUV, with more premium interiors, improved connectivity, and features designed specially for Indian roads. These updates are based on feedback from Indian customers, and since up to 98% of the parts are locally made, Citroën says the cars will blend global quality with local practicality.

Shailesh Hazela, CEO & MD of Stellantis India, said, “India represents one of the most exciting and demanding opportunities for Stellantis globally and our Citroën 2.0 – Shift Into the New strategic plan is a decisive step forward in our commitment to India. We’re aligning closer than ever with Indian customers through locally engineered products, deeper network reach, and a relentless focus on quality and customer centricity. This is not about quick wins—it’s about sustainable growth, built on trust and long-term value. With high localisation, strong after-sales systems, newer ways of customer engagement and a sharp understanding of evolving expectations, we’re here to grow with India and for India”

But Citroën has changed more than just automobiles. With aims to reach 150 locations by 2025, the brand is growing its network from just 10 showrooms in 2021 to over 80 currently. With a particular emphasis on Tier II, III, and IV cities where more individuals are seeking to upgrade to svelte, feature-rich automobiles, the objective is to ensure that no client lives more than 100 kilometers from a Citroën sales or service center.

More than ₹5,300 crore has already been invested by the firm in India for product development, R&D, and manufacturing, and more investments are planned to strengthen the platforms for gasoline and electric vehicles.

Citroën has also appointed cricket legend MS Dhoni as its brand ambassador, adding even more excitement to the situation. Fans get a sneak peek at what’s to come with a teaser featuring Dhoni, including sleek new designs, a more robust service network, and a customer-first philosophy.

In addition to selling automobiles, Citroën 2.0 aims to establish itself as a reputable, long-lasting brand in India’s cutthroat auto industry by fusing French flair with Indian sensibility.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}