Michelle Bell Joins Brand Macro as Head of Brand Partnerships

Music publisher and entertainment professional Michelle Bell has joined Brand Macro as senior vice president, head of brand partnerships. In this role, she will report to Macro chief brand officer Stacey Walker King and oversee business development, management of new and existing brand strategy clients, branded content creation, and experiential activations. 

Brand Macro is a division of Macro, a multi-platform media company representing the voice and perspectives of Black people, indigenous people and people of color. It is an in-house creative agency that creates and executes branding, marketing, and experiential activations for the Macro ecosystem and the culture.

“I am thrilled to join this groundbreaking and innovative company that prides itself on out-of-the-box thinking and delivering high-quality, respectable content,” Bell told ADWEEK. “Their commitment to supporting creators and pushing boundaries in the entertainment industry aligns perfectly with my own values, and I am eager to contribute to their continued growth and success. 

Prior to joining Brand Macro, Bell was senior vice president of creative at Roc Nation, where she led rights acquisitions, licensing and creative efforts for its extensive roster of clients. While there, she grew Roc Nation’s copyright catalog, marked funding for businesses for clients, monetized IP and developed multiyear brand integrations with the NBA, NFL, and Amazon Music, among others. 

“Throughout the industry, Michelle is known as a creative force, relationship builder, skilled strategist and an opportunity maker with a proven track record,” said Walker King in a statement.  “I am excited to welcome her to the team as we continue to grow our agency and expand our roster of corporate and industry brand clients.”

Bell began her career as a songwriter and producer, accruing credits that span over 40 million albums sold worldwide. As an A&R, she signed multi-platinum, award winning music copyrights and songwriters.

Bell has held positions at Kobalt Music, Budde Music, Taxi Music, and Universal Music Publishing Group.

Bell said that an important aspect of her new role will be the strategic integration of brand partnerships.

“I’d like to re-envision how brands perceive content and create multi-year, impactful partnerships that redefine entertainment marketing. I firmly believe that this company represents the future of entertainment,” said Bell.

Brand Macro’s event sponsors include Amazon Studios, Microsoft, General Motors, Chase Sapphire, Meta, and Target. Brand Macro is also in business with other major companies including Audible, Beats, Diageo Brands, LiveNation, SheaMoisture and SiriusXM. 

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