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The first Kerala Wedding and MICE Conclave, organised by the Kerala Travel Mart (KTM) Society and the state’s department of tourism, is under way in Kochi from August 14 to 16.
The tourism department has identified the segment as a priority as it seeks to restore international tourist arrivals to pre-pandemic levels.
Delegates gather at the opening ceremony of Kerala’s first Wedding and MICE Conclave in Kochi; photo by Rohit Kaul
“Kerala holds immense promise for both weddings and MICE markets. Our inbound tourist arrival numbers are close to 700,000 but we have not reached the pre-Covid level. I hope that this event acts as a trailblazer in getting more international tourists in the state,” said K Biju, secretary, tourism, government of Kerala while speaking at the inaugural function of the event that took place in Grand Hyatt Bolgatty, Kochi on August 14.
A total of 610 domestic buyers and 65 overseas buyers registered for the event. Participating international buyers are from markets including the UK, Germany, the US, Australia, Brazil, Canada, Hungary, Israel, Italy, Malaysia, Oman, Poland, Romania, Russia, Singapore, South Korea, Sri Lanka, Turkey, Ukraine, the UAE and Vietnam.
“The Wedding & MICE Conclave is part of our approach to look at innovative ways to promote Kerala as a tourist destination,” said S Swaminathan, secretary, KTM Society.
Biju stressed that while India presently has one per cent share in global MICE business, Kerala can play an important role in helping to grow this share to five per cent.
“We have a robust infrastructure for MICE and diverse natural backdrops like heritage buildings and hill stations for weddings. Kerala is the first state in India to have four international airports which are well connected to the Middle East and beyond. We have the largest number of five-star hotels in the country too. We will work closely with wedding planners and focus on promoting our beautiful beaches as wedding venues,” said Biju.
Before the pandemic, Kerala received about 1.19 million international tourists in 2019, according to India’s Ministry of Tourism.
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