India to soon be among top 3 global markets: Amway

• Amway, a global direct selling company, is shifting its focus from financial goals to transforming lives in India, aiming to increase its customer base from two to five million in the next five years.

• The company, currently ranking India among its top 10 markets, is optimistic about breaking into the top three, backed by heavy investments in four new R&D centers across the country.

• Committed to the ‘Make in India’ initiative, Amway is also exporting products to countries like Thailand, Indonesia, Vietnam, Philippines, and South Africa.

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Amway reveals growth projection for India

What’s the story

Amway, a leading direct-selling company, anticipates that India will rise to be one of its top three global markets within the next five years.

This projection was revealed by Rajneesh Chopra, the firm’s Country Managing Director, in a conversation with PTI.

The company has recently invested $4 million (around ₹35 crore) in establishing four new research and development (R&D) centers across India.

New approach and customer base expansion

Chopra highlighted that Amway is shifting its focus from purely financial objectives to transforming lives.

The company currently has over 550,000 active distributors and more than two million customers in India.

“Our goal is that two million moves up to five million over the course of the next five years,” Chopra stated, emphasizing their commitment toward enhancing people’s lives through their products and services.

Top markets and India’s potential

Currently, the top three global markets for Amway are China, the US, and South Korea.

Despite India currently ranking among the top 10, Chopra is optimistic about its potential to break into the top three within five years.

He also expressed confidence in the Indian market’s potential due to prevalent lifestyle diseases and nutritional deficiencies among the population.

Investment in R&D centers in India

Amway has invested heavily in four new research and development centers located in Gurugram, Chennai, Bengaluru, and Dindigul (Tamil Nadu).

These labs are equipped to develop product solutions across various sectors including foods, oral solids, beauty and personal care.

“India stands as one of our top priority markets globally,” Chopra affirmed.

Commitment to ‘Make in India’ initiative

Amway India is actively participating in the government’s ‘Make in India’ initiative by exporting products to countries like Thailand, Indonesia, Vietnam, Philippines, and South Africa.

“We are committed to ensure that we continue to put India’s footprint as much as we can without losing focus on what is true for India,” Chopra stated.

This move aligns with their global expansion strategy while also contributing to local economic growth.

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