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Fall is always a fresh start in fashion. It’s practically the unofficial New Year for editors, designers, and style insiders alike. As the temperatures drop, the layering begins, and so does the excitement of a brand-new season.
Fall is a time for reinvention, not just in silhouettes and styling, but mostly in color. This season, the runways are shaking up our go-to hues in a big way. Instead of relying on the usual black-and-white uniform or the typical autumn palette, the style set is embracing richer shades that feel both layered and bold. Think deep, earthy tones that add instant sophistication, unexpected hues that are brushing butter-yellow tones to the curb, and vibrant pops that bring just the right amount of drama.
No matter the shade, one thing is clear this fall: Color is having a moment. Ahead, see (and shop!) the six shades we’re seeing everywhere. Plus, gather some intel on how fashion insiders will be wearing them this fall thanks to impeccable styling on the fall 2025 runways.
(Image credit: Launchmetrics/Spotlight)
As seen at Burberry, Giambattista Valli, Saint Laurent, and Dries Van Noten.
A deeper, duskier evolution of traditional plum, this season’s aubergine leans into quiet opulence. Richer than your average plum and more grown-up than classic purple, it brings a sultry sophistication to everything from leather to knits. This elegant eggplant hue is in the driver’s seat for a vast majority of looks on the fall runways, being paired with traditional neutral colors like black, gray, or brown.
Khaite
Nera Cashmere Sweater
The Frankie Shop
Lise Suede Shorts
Ballerette
Purple Leather Ballet Flats
(Image credit: Launchmetrics/Spotlight)
As seen at Ashlyn, Carven, Miu Miu, and Prada.
Not as brooding as merlot and far brighter than your classic fall oxblood hue, cherry red arrives with a certain clarity this season. It’s sharp, almost lacquered in appearance and feels refreshingly punchy. Often seen in monochrome looks or high-impact tops like sweaters or blazers, this color trend is less about emulating a stylish girl à la Française and instead about making cherry red feel confident and current.
Madewell
The Chiara Kitten Heel Thong Sandal
Alex Mill
Jo Shirt in Cotton Poplin
Heaven Mayhem
Clementine Necklace Red
(Image credit: Launchmetrics/Spotlight)
As seen at Khaite, Calvin Klein, Toteme, and Victoria Beckham.
Cool, clean, and almost boring, corporate gray is proving to be this season’s standout. Its rise feels in step with the return of soft tailoring and uniform dressing. Corporate gray is a color that speaks to quiet luxury without relying on the uninspired beige minimalism influencers have flocked to over the last few years on social media. Paired with charcoal, ivory, or espresso, it brings polish without feeling too pretentious.
COS
Double-Faced Wool Hybrid Cape
Marge Sherwood
Soft Baguette Bag
The Frankie Shop
Gelso Oversized Tencel Lyocell-Blend Blazer
Nordstrom
Crewneck Cashmere Sweater
(Image credit: Launchmetrics/Spotlight)
As seen at Ashlyn, Sandy Liang, Gucci, and Saint Laurent.
Building on the bold citrus tones of recent seasons thanks to the rise of Aperol orange, burnt orange brings a matured edge to the conversation. Less Aperol, more oxidized rust, it shows up in luxe wools, heavyweight silks, and structured outerwear. The key is in the tone—it’s saturated, but softer, offering a nuanced alternative to both red and brown.
Banana Republic
The Everyday Shirt
ZARA
Zw Collection Wide Leg Pleated Pants
Wolf and Badger
Orange Short Hair Teddy Coat
Banana Republic
Cotton-Silk Crew-Neck Sweater
(Image credit: Launchmetrics/Spotlight)
As seen at Fendi, Prada, Sportmax, and Tory Burch.
A little cheeky, a lot luxurious—this deep, caffeinated brown is fall’s answer to basic black. Named with a wink to a certain pop anthem, “me espresso” shows up in buttery leather, luxurious fur coats, and slinky dresses. It’s bold and rich and pairs beautifully with everything from jewel tones to soft creams.
COS
Relaxed Twill Wide-Leg Pants
(Image credit: Launchmetrics/Spotlight)
As seen at Alaïa, Burberry, Gabriella Hearst, and Gucci.
This isn’t the soft butter yellow of spring. Fall’s take is deeper, spicier, and full of vintage charm. Think ’70s-inspired suiting, chunky knits, and cozy outerwear in this golden hue that warms up any look—especially when layered with browns, olives, or deep burgundy.
Aligne
Artemis Waisted Blazer
Manolo Blahnik
Maysli Suede Buckle Halter Pumps
Bottega Veneta
Draped Matte Viscose Jersey Cape Maxi Dress
Mango
Long Gathered Skirt
Free People
We the Free Denim Barn Coat
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