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Louis Vuitton Tapped a German Industrial Designer for Its Makeup Debut
Above: LV Rouge Complete Lipstick and LV Baume Complete Lip Balm, $160 each; LV Ombres Eyeshadow, $250.
How does a Berlin-based designer find himself developing the look, feel, and functionality of Louis Vuitton’s entrée into beauty? In the case of Konstantin Grcic, there’s a circularity to the appointment. Louis Vuitton the man was a trunkmaker, and Grcic’s best-known works include an ergonomic work caddy for Vitra and a set of stacking stools that have been exhibited at the Museum of Modern Art in New York.
Florence Sullivan
LV Ombres Eyeshadow, $250.
For La Beauté Louis Vuitton, Grcic built the collection of lipstick and eyeshadow cases around a golden ring that swivels shut with the dexterity of a lock; he got the idea from the brass fittings of the maison’s historic trunks. “It’s a nod to heritage but also a powerful marker of identity,” says Grcic, who avoided plastic, working instead with reusable aluminum and brass components. “The way it feels in your hand, the sound of the closure, the temperature of the materials—these are all part of the emotional connection.”
Florence Sullivan
LV Rouge Complete Lipstick and LV Baume Complete Lip Balm, $160 each.
Sean Santiago is ELLE Decor’s Deputy Editor, covering news, trends and talents in interior design, hospitality and travel, culture, and luxury shopping. Since starting his career at an interior design firm in 2011, he has gone on to cover the industry for Vogue, Architectural Digest, Sight Unseen, PIN-UP and Domino. He is the author of The Lonny Home (Weldon Owens, 2018), has produced scripted social content for brands including West Elm and Streeteasy, and is sometimes recognized on the street for his Instagram Reels series, #DanceToDecor
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