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Back in March, Louis Vuitton announced that they’re officially venturing into the makeup category with the launch of La Beauté Louis Vuitton. As of yesterday, the full collection has been revealed. While it’s not available to shop until August 29th at select Louis Vuitton stores and louisvuitton.com, I got an early beauty editor preview of the lipsticks, lip balms, and eyeshadows. Keep scrolling for all the details—plus pics of the products.
About La Beauté Louis Vuitton:
Right now, La Beauté consists of LV Rouge (satin and matte lipsticks in 55 shades), LV Baume (lip balm in 10 sheer tints), and LV Ombres (8 eyeshadow palettes, each with 4 different shades). Everything in the collection is dreamed up by creative director and makeup artist legend Pat McGrath. Pat McGrath has been aligned with the brand for years and is obviously a pro when it comes to building a beauty empire. “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” she says. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
The packaging—a mix of classic black and white with gold accents and LV logos—is incredibly chic. Like little couture items meant to be cherished and adored…and refilled. Yes, everything in the collection is refillable, and given the cost, I imagine customers will 100 percent refill these objets once they’ve used up the makeup inside. The lipsticks and lip balms are $160 each and the eyeshadow palettes $250. Refills for the lipsticks are $69 and eyeshadow refills cost $92. Luxury indeed.
Lauren Balsamo for Cosmopolitan
LV Rouge in Nude Necessaire
Lauren Balsamo for Cosmopolitan
LV Baume in Tender Bliss
Lauren Balsamo for Cosmopolitan
The eyeshadow palettes come with four shades: three neutrals and one playful pop of color
Lauren Balsamo for Cosmopolitan
The eyeshadow palette’s refillable packaging
Editor notes:
When La Beauté Louis Vuitton landed on my desk earlier last week, I was immediately struck by how stunning and weighty the packaging is. The eyeshadow palettes honestly feel more like luxury leather goods than makeup, and the lipsticks and balms look more like an art piece you’d keep displayed on a shelf rather than a lip product that bounces around at the bottom of your bag.
I’m admittedly not much of an eyeshadow person (I don’t think I’ve worn powder shadow since 2017?), but I immediately gravitated towards the lip products and played around with the formulas to see how they’d make their way into my current lip combos. The balms are surprisingly glossy; they build up nicely and leave lips moisturized and supple (thanks to shea butter and hyaluronic acid) with just the right amount of shimmery tint that’s more dewy than juicy. The lipsticks, while velvety-matte and full-coverage, also have a nice moisturizing effect too.
Unlike many refillable beauty products I’ve tried, it’s super simple to swap out the colors and pop a new shade into the case. Shade-wise, my favorites include the Nude Necessaire lipstick and the Tender Bliss balm. Tender Bliss is a shimmery pale pink that subtly plumps and tints lips for a no makeup makeup effect—it’s one of those products I could see myself using every day.
Lauren Balsamo for Cosmopolitan
Wearing LV Rouge in Nude Necessaire
Lauren Balsamo for Cosmopolitan
Wearing my new everyday favorite, LV Baume in Tender Bliss
Lauren Balsamo for Cosmopolitan
Wearing LV Baume in Monogram Touch, a sheer burgundy
The big thing here is the cost. Even by luxury standards, La Beauté Louis Vuitton comes with a steep price tag. A Dior lip balm or Chanel lipstick will set you back $40 to $50, but Louis Vuitton’s are more than three times that, which I was honestly surprised by. (I wrongly told our fashion editor they’d cost somewhere around $80, like Hermes’ lipstick—oops.) Yes, the formulas are really nice—I’d expect nothing but perfection from Dame Pat McGrath, so this is no surprise—but unless your lipstick applies itself or literally has tattoo-level staying power, in the year 2025 lipstick is just lipstick. What you’re largely paying for here is the branding, packaging, and luxury vibes. On that front, LV delivers. Thanks to brands like Rhode and Summer Fridays, people treat lip balms as more than makeup. They’re like trending accessories or status symbols, and I can totally see people wielding their little white and black tubes of LV Baume as a flex this fall.
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Lauren Balsamo is the beauty director at Cosmopolitan where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports. She has covered beauty for more than a decade at Cosmopolitan. Follow her on Instagram.
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
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