Rado to close 2024 with double-digit growth in India: Global CEO, ET BrandEquity

CEO,RADO, Adrian BosshardSwiss watchmaker Rado is on track to close 2024 with double-digit growth in its largest market—India—according to Global CEO, Adrian Bosshard.

Talking to ETRetail, Bosshard shared, “We are currently at a high one-digit growing level. And I strongly believe that we will be able to end the year with two-digit growth. That means, after a record year in 2023 we are again able to make a step”

To support this growth, Rado has taken measures to ensure the high availability of its products during the crucial Diwali season. Bosshard added, “We have prepared very efficiently. The biggest challenge is having enough goods to meet the massive demand during this period.”

Earlier in February, he told ETRetail that the company grew by 23 per cent in 2023. Last year, India surpassed China to become Rado’s top-performing market in terms of sales.

Noting India’s top position for the brand, the global chief executive said, “It’s absolutely clear that we will undertake everything to keep our position in this country. Further, I’m convinced that for the global watch industry, India, in the upcoming years, will take a much more important position.”

He also emphasized the brand loyalty Rado enjoys among Indian consumers worldwide. He said, “Indian customers are all over the world. We see them buying Rado in Australia, Dubai, Europe, the US, and the UK because they have had a good experience and trust in the Rado brand.”

Archies, a major player in gifts and greeting cards, aims to triple its sales to Rs 15-18 crore through quick-commerce platforms by this fiscal end. The company plans global expansion into the Middle East, UK, Canada, and Southeast Asia while also opening new stores in North India and boosting online presence.

• Published On Oct 8, 2024 at 09:00 AM IST

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