When Men’s Jewelry Becomes A Personal Statement

Charlotte Chesnais earrings worn by a male model

Charlotte Chesnais

Long overlooked, men’s jewelry has been an established part of the jewelry landscape for several years now. From high jewelry lapel pins on the red carpet and Slick Rick covering Something About Rocks in a diamond Bulgari chain, to Gen Z men’s bracelet stacks, men’s and unisex jewelry is here to stay. But is the offering truly diverse? And how many men are really using jewelry to express their personal style? Industry experts weigh in on whether the current offering is hitting the spot.

The men’s jewelry dollar

According Euromonitor, men’s luxury fine jewlery was worth $7.3 million in 2023 and is growing faster than women’s at 7.3% a year. Top brands like Ralph Laurent, Louis Vuitton, and LVMH stablemate Tiffany & Co. have shifted focus towards men’s and unisex jewelry in recent years, but despite the “men’s” tab on almost every luxury jewelry e-commerce site, the wider offering often seems limited to rhodium-plated silver, leather bracelets and sharp angles.

Bracelets and rings by Dario Scapitta Design

A Personal Statement

Javier Goggins, a London-based jewelry branding consultant, who recently launched A Personal Statement to showcase men’s and unisex jewelry, believes “there is a lot of great jewelry out there, but most of it is buried where men don’t naturally look, or created by designers who are not widely known. We know that historically men wore more jewellery than women,” he continues. “There were societal factors that led to a move away from men wearing jewellery, but I think the reason for it remaining this way today is largely because the industry is not speaking to them. We don’t see as many men obsessing about rings or bracelets or necklaces as we do with watches, for example.”

Seeing jewlery for men on men

This is likely partly because some designers still only shoot unisex styles on women. No representation means no inspiration and if consumers cannot identify with what they are seeing, then they don’t buy into the product. Charlotte Chesnais, the Parisian jewelry designer known for her architectural, form-led jewelry, is a natural candidate for unisex appeal and her designs are increasingly seen on both men and women about town in Paris. “I’ve always designed in an instinctive way,” she wrote in an email. “Free from constraints and categorisation, my designs are built around form rather than gender.” Crucially, she shoots designs aimed at men, on men, and the website features masculine-styled, rather than androgynous models.

Swizz Beats covers Something About Rocks

Something About Rocks

Anecdotally, men are gaining in luxury jewelry confidence. Orit Elhanati is a Danish fine jeweler with a Middle Eastern-meets-Nordic aesthetic that works well across the genders. Elhanati’s men’s line is stocked on mytheresa and MrPorter, with a rugged, organic aesthetic carefully styled on male models. Amongst her recent bespoke clients, she has seen C-suite executives and tech bros, and spoken to Gen Z men inspired by their wives’ and girlfriends’ diamonds to create pieces they could wear themselves.

The investment power of men’s jewelry

While women buying jewelry for themselves will see it as an emotional purchase, men reportedly take into account financial investment value also, “It’s very personal, it can be unique and, if you’re buying quality, it’s an investment that can hold and gain value,” explains Goggins. Menē, started by former gold bullion trader Roy Sebag and art historian and curator Diana Picasso, is a disruptive jewelry brand which sells solid gold and platinum jewels and objects — including buttons, dog tags and chess pieces — by weight, intended as investments to hold capital. Prices fluctuate in real time with the prices of the metals themselves, and earlier this year, Menē collaborated with Savile Row tailors Huntsman, on “finishing touches” for men including solid gold cufflinks, dress studs and blazer buttons.

Earrings by Hum and Talkative

A Personal Statement

In March 2025, Goggins posted to his personal Instagram account call out a lackluster approach to men’s jewelry within the luxury industry. “Where is the love for men’s jewellery?,” he wrote, tired of trawling through “women’s jewelry websites” to find pieces he liked. “There’s jewellery that most men would consider wearing and jewellery that most wouldn’t. The label doesn’t matter, but the aesthetic and presentation do… Look around, get out of the jewellery industry bubble, the ordinary guy is spending his money on every accessory except jewellery. Such a missed opportunity.

Goggins started his new platform as a showcase of his own personal statement on jewelry for men and a way to raise awareness of the independent brands creating for, and authentically marketing to, the men’s jewelry and unisex market. In his posts he highlights brands like Poly Things, Dario Scapitta, Patrick Boghossian and Hum, and educates about materials and styling. In doings so, he hopes to empower men to accessorize to differentiate themselves and elevate their look: “to me, jewellery is the ultimate accessory,” he finishes. “I enjoy finding the golden needles in the haystack.”

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