Wonderful Indonesia Wows at ITB India 2025 with Culture, Wellness and Hidden Gems

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  Indonesia aims to attract 800,000 Indian tourists in 2025.
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  Showcases Bali and 10 other top destinations at ITB India 2025.
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  Highlights culture, wellness, and regenerative travel at Mumbai event.

Indonesia is making a big splash at ITB India 2025, showcasing its diverse tourism offerings under the ‘Wonderful Indonesia’ brand. The country aims to welcome 800,000 Indian visitors this year by positioning itself as a top destination for culture, wellness, and nature based travel.

The Ministry of Tourism of the Republic of Indonesia kicked off its India outreach with Business Matching sessions in Kolkata and Bengaluru ahead of the trade show. These sessions connected 29 Indonesian travel businesses with Indian buyers, setting the stage for new partnerships.

Dedi Ahmad Kurnia, Assistant Deputy for International Tourism Marketing, said “India is our fifth largest source market”. He also added “Our presence at ITB India is focused on building deeper connections with Indian travelers”.

From September 2 to 4 at Jio World Convention Centre, Mumbai, the Wonderful Indonesia Pavilion will host 20 leading sellers from Bali, Jakarta, and Yogyakarta. The pavilion will also promote Indonesia’s 10 Priority Destinations, including Lake Toba, Borobudur, Raja Ampat, and Labuan Bajo, as well as three Regenerative Tourism spots like Bali, Jakarta, and Batam Bintan.

Also Read: India, Indonesia, and Vietnam Set for Tourism Boom

Visitors can experience traditional Indonesian wellness with live tastings of jamu, a herbal wellness drink, reimagined by Acaraki. The pavilion will also feature cultural performances, batik workshops, and hands on activities that celebrate Indonesia’s rich heritage.

Ni Made Ayu Marthini, Deputy Minister for Marketing, said “Indonesia is a natural fit for wellness and cultural tourism”. He added “Our goal is to inspire Indian travelers to explore beyond Bali and discover the heart of Indonesia”.

As India’s outbound travel grows, Indonesia’s vibrant presence at ITB India 2025 signals its commitment to being a top destination choice for Indian tourists seeking meaningful and immersive experiences.

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