MS Dhoni takes guard as coach for India’s GenNext in EMotorad’s new ad, ETBrandEquity

Dhoni X EMEMotorad, e-cycle manufacturer, has released its fourth ad film featuring brand ambassador MS Dhoni, this time in an all-new coach avatar.

EMotorad’s latest campaign features Dhoni as a relatable coach, encouraging parents to choose safer and smarter mobility solutions for their children’s daily commutes. The film highlights the benefits of EMotorad’s e-cycles for trips to school, tuition and extracurricular activities—emphasising safety, sustainability and convenience.

This marks the brand’s fourth collaboration with Dhoni and reflects a shift in messaging from performance and lifestyle appeal to everyday practicality and parental reassurance. The campaign supports EMotorad’s expanding presence across more than 250 Indian cities and aligns with its projected 60 per cent year-on-year growth in FY 2026.

Being in the film, Dhoni states,“As a father, I want the best for my daughter, safety, independence and a sustainable future. With EMotorad, I’m confident that we’re making the right choice for their commutes and for the environment they’ll inherit.

Watch the film here:

• Published On Sep 2, 2025 at 05:20 PM IST

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