Korean Cosmetics Surge In India, Driven By Youth And Pop Culture

MUMBAI- South Korean cosmetic manufacturers are rapidly expanding into the burgeoning Indian market as demand for K-beauty surges.

The Indian beauty and personal care market is projected to reach $45 billion by 2030, a significant increase from an estimated $31.7 billion in 2024, according to the Korea Cosmetics Industry Institute. A key driver of this growth is the shifting preference of Indian consumers toward a more natural look, favoring the aesthetic promoted by Korean beauty products.

The market for Korean cosmetics in India is specifically forecast to grow from $400 million in 2024 to $1.5 billion by 2030, according to a report by Kindlife and research firm Datum Intelligence. This represents an annual growth rate of 25.9%, more than double the 12% growth forecast for India’s overall beauty and personal care market.

Major companies are already making significant moves. Cosmetics manufacturing giant Cosmax plans to establish a local subsidiary in Mumbai by year-end, targeting marketing, customer management, and future production facilities. Amorepacific Corp., which entered the market with Innisfree in 2013, is focusing on expanding its distribution and ran a large-scale promotion in April to highlight its brands, including Laneige and Sulwhasoo. Innisfree India reported 58% increase in sales from the previous year.

LG H&H Co. is also actively marketing its brands, such as Ohui, The History of Whoo, and The Face Shop, which is expanding into offline channels after its online entry in 2016. Independent brands like Craver Corp.’s Skin1004 and products from Goodal Global Inc. and The Founders Inc. are also gaining traction on leading platforms like Amazon.

Experts attribute this growth to India’s favorable demographics, with about 47.5% of the population under the age of 25. An industry insider noted that young people are already familiar with Korean pop culture and are “naturally developing an interest in Korean beauty.” (ANI)

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}